Character design for a personal brand
Character Design, Illustration
HOW IT STARTED
client
SomeFolk
Location
Maidstone, UK
Art Direction
Jared Shofner & Jason Harvey
Renowned web designer, Jason Harvey, entrusted me with crafting a unique character for his personal brand, SomeFolk, during its rebranding phase. Jason sought a vintage-inspired character, subtly mirroring his own persona. The final design showcased two distinct full-body illustrations: one of Jason hand in hand with a computer, and another depicting him struggling with a monstera plant.
CONCEPT SKETCHES
NOTE: Jason wanted the character drawn with motion and humor to create more dynamic illustations.
HOW IT WENT
Following the completion of the project, the illustrations emerged as vibrant, dynamic, and meticulously crafted pieces that breathed life into Jason's brand. Their playful yet professional appeal truly resonated. Jason expressed his delight with the final outcomes, affirming that the designs exceeded his expectations.
Contact
Jared's work is influenced by a passion for early comics and vintage ephemera to create a new and lasting aesthetic. Do you have a project that would be a good fit? Let's talk.
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